Red ribbon week isn’t just for wearing a red ribbon and saying, “Don’t do drugs” or to just enjoy the activities. Little do people know that it’s to remember a fallen hero, who risked his life to save children from the local drug dealers.
Enrique “KiKi” Camerena was a D.E.A. agent who went uncover for four and a half years to bust a trail of Mexico’s Marijuana and cocaine barons. February 7,1985 was the last day Camerena was seen alive. His death created uproar in the world. A red ribbon was worn in remembrance of Enrique “KiKi” Camerena and information was given out about drugs and their effects.
Red ribbon week is the oldest and largest
drug prevention program in the nation that reaches millions of Americans and spread all over the world. Kids benefit more in the program. There is going to be one point in time that kids get approached about drugs and with the facts they it impacts red ribbon week makes just enough of an impact to make them turn down drugs completely.





